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Define motivational bias in the context of intuition and explain the primary reasons why individuals tend to maintain these incorrect beliefs despite a lack of empirical evidence.

Question: Define motivational bias in the context of intuition and explain the primary reasons why individuals tend to maintain these incorrect beliefs despite a lack of empirical evidence.

Sample answer: Motivational bias is a cognitive tendency where individuals hold onto incorrect intuitive beliefs because they are emotionally pleasing or comforting if they were true. People maintain these beliefs despite a lack of empirical evidence because the beliefs provide hope or foster positive feelings about themselves.

Key points:

  • Motivational bias is a cognitive tendency to hold onto incorrect intuitive beliefs.
  • These beliefs are maintained because they are emotionally pleasing or comforting.
  • People hold these beliefs even when there is a lack of empirical evidence.
  • The beliefs provide hope.
  • The beliefs foster positive feelings about oneself.

Rubric: Full credit requires stating that motivational bias is holding onto incorrect intuitive beliefs because they are comforting, and recalling that they are maintained to provide hope or positive feelings despite a lack of empirical evidence.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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