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Demand Characteristics

Demand characteristics are subtle cues inherent in a research study's design or procedure that unintentionally suggest to participants how the researcher expects them to behave. These cues can lead participants to deduce the study's purpose and systematically alter their responses. For example, if a participant's attitude toward exercise is measured immediately after reading an article about the risks of heart disease, they might reasonably infer the study's intent and report a more favorable attitude toward exercise to meet the perceived expectation.

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Updated 2026-05-04

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Research Methods in Psychology - 4th American Edition @ KPU