Sociologists can help members of a design team understand the implications of this and to operate in the more abstract realm of designing services, where you are affected more by relationships among people as well as between users and objects or interfaces. Although services have been around for a long time,the sudden expansion of technology enabled services— and hence service design as a discipline—is still very new

The addition of the expertise of sociologists to a design team is especially important when the nature of the constraints is systemic.When we are designing connected systems of products, services, and spaces, which are used in real time, the brain of any designer who tries to absorb all of the constraints is likely to explode. We are better equipped to face the complexity as an interdisciplinary team, with a collective consciousness, and the ability to create designs as a group or team rather than as individuals.