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Short Answer

Designing an E-commerce Experiment

An online retailer wants to determine if changing their website's 'Add to Cart' button from blue to green will increase the number of items customers purchase. Describe how you would design a controlled experiment to test this. Specifically, identify the single variable that will be intentionally changed and list at least two other variables that must be held constant to isolate the effect of the button color.

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Updated 2025-09-17

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