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Pricing Strategy Evaluation

A company is considering two pricing strategies for its new product. Strategy 1 involves setting a price of $50 per unit, with an expected sales volume of 10,000 units. Strategy 2 involves setting a price of $40 per unit, with an expected sales volume of 15,000 units. Based solely on the objective of maximizing total revenue, which strategy should the company adopt? Justify your decision by comparing the calculated total revenue for both strategies.

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Updated 2025-09-17

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