Case Study

Diagnose the error in the researcher's conclusion. Explain how the non-experimental nature of the factorial design in this study limits her ability to make this causal claim.

Case context: A researcher conducts a study in which she measures participants' mood (categorized as positive or negative) and self-esteem (categorized as high or low), and then measures their willingness to engage in unprotected sex. Finding a strong association, she publishes a report stating that low self-esteem and negative mood cause an increased willingness to engage in unprotected sex.

Question: Diagnose the error in the researcher's conclusion. Explain how the non-experimental nature of the factorial design in this study limits her ability to make this causal claim.

Sample answer: The researcher's causal conclusion is incorrect because the study utilizes a non-experimental design where both independent variables (mood and self-esteem) are measured rather than manipulated. In a non-experimental factorial design, the factors are non-manipulated between-subjects variables. Because there is no active manipulation or control over these factors, the researcher cannot establish causality or rule out alternative explanations.

Key points:

  • The independent variables (mood and self-esteem) are measured rather than manipulated.
  • The study is a non-experimental factorial design.
  • Non-experimental designs cannot establish causality because they lack active manipulation.

Rubric: The response must identify that the independent variables (mood and self-esteem) were measured rather than manipulated. It must explain that a non-experimental factorial design only shows associations or correlations and cannot establish causal relationships.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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