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Case Study

Diagnose the validity issue with this measurement approach. Why does using this single item fail to achieve content validity for the construct of subjective well-being as defined by the researchers?

Case context: A research team is developing a new questionnaire to measure 'subjective well-being' in adults. The team decides to use a single survey question: 'Overall, how satisfied are you with your life on a scale of 1 to 5?' However, their theoretical definition of subjective well-being includes three components: positive affect, negative affect, and life satisfaction.

Question: Diagnose the validity issue with this measurement approach. Why does using this single item fail to achieve content validity for the construct of subjective well-being as defined by the researchers?

Sample answer: The single-item measure fails to achieve content validity because it only covers one aspect of the theoretical construct (life satisfaction) while completely omitting the other two aspects (positive affect and negative affect). Because content validity requires a measure to cover all aspects of the theoretical construct, and a single item rarely captures the full complexity of a construct, a multiple-item measure is necessary to comprehensively assess subjective well-being.

Key points:

  • Content validity requires covering all aspects of the theoretical construct.
  • The single-item measure only covers life satisfaction and leaves out positive and negative affect.
  • A single item is insufficient to capture the full complexity of the multi-faceted construct of subjective well-being.

Rubric: The response must demonstrate comprehension by identifying that the single-item measure fails to cover all aspects of the defined construct. It must specify that positive and negative affect are omitted, violating the requirement of content validity to cover all aspects of the theoretical construct. It must also note that a single item is insufficient for such a complex construct.

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Updated 2026-05-26

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Research Methods in Psychology - 4th American Edition @ KPU

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