Case Study

Evaluating a Business Proposal

An aspiring entrepreneur presents you with two potential business plans, both requiring a $10,000 loan to start. Plan A involves buying and reselling vintage clothing, with a projected total income of $12,000 after one year. Plan B involves developing a mobile app, with a projected total income of $14,500 after one year. The entrepreneur can secure a one-year loan for $10,000 at an interest rate of 22%. Critically evaluate both plans and recommend which, if any, the entrepreneur should pursue. Justify your recommendation based on the principle of expanding one's set of possible consumption choices.

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Updated 2025-07-27

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