Essay

Evaluating a Business Strategy

A factory manager is advised by a consultant after the price of coal, a key input, drops significantly while wages for workers remain unchanged. The factory can use either a labor-intensive technology or a coal-intensive technology. The consultant states: 'Since the cost of coal has fallen, your production costs are lower for both technologies. It doesn't matter which one you favor; you will be more profitable either way.' Critically evaluate the consultant's advice. Is this recommendation sound? Justify your position by explaining how the change in input price affects the choice between the two technologies.

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Updated 2025-08-13

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