Essay

Evaluating a Capacity Expansion Project

A local artisan bakery currently produces 500 specialty cakes per month, which is its maximum capacity, and sells all of them. The owner is considering two investment options to expand capacity.

  • Option A: A smaller, second-hand oven for $10,000, which would increase monthly capacity by 200 cakes.
  • Option B: A new, larger, state-of-the-art oven for $30,000, which would increase monthly capacity by 500 cakes.

The profit on each additional cake sold is $10. However, a recent market survey suggests that while demand is strong, a new competitor is expected to open in the area within the next year.

Critically evaluate both investment options. Recommend a course of action for the bakery owner and provide a detailed justification for your choice, weighing the potential for increased profit against the associated costs and risks.

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Updated 2025-08-09

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