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Evaluating Coordination Challenges in a Growing Startup

A small tech startup, founded by two engineers, has grown from 5 to 50 employees in one year. The founders, who previously made all decisions and directly managed all tasks, now find that different departments are often working at cross-purposes. The marketing team recently launched a campaign for a product feature that the engineering team has not scheduled for development. Based on the principles of how work is directed and organized within a business, evaluate the startup's current coordination model and propose a specific structural change to resolve this issue. Justify your proposal.

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Updated 2025-07-27

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