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Essay

Evaluating Solutions to Unobservable Behavior in Insurance

A health insurance company notices that after customers purchase a comprehensive plan that covers 100% of all medical costs, the average annual claims per customer increase significantly. The company suspects this is because customers, feeling fully protected, are less careful about their health and are more likely to opt for expensive treatments when cheaper, equally effective alternatives exist. Propose and evaluate two distinct strategies the insurance company could implement to reduce the impact of these unobservable customer behaviors. Conclude by recommending the most effective strategy and justifying your choice.

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Updated 2025-09-16

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