Evaluation comprises one's beliefs about what is right and wrong, good or bad, beneficial or harmful to their lifestyle. Personal values are central to evaluation of outcomes. Beliefs must be active at the moment of impulse to influence the resulting behavior. 

Grand Valley State University

The PRIME Theory of motivation provides a framework for understanding how reflective, emotional, and habitual processes interact and precede the initiation of behaviors in the patient. PRIME is comprised of:
- Plans
- Responses
- Impulses/Inhibitions
- Motives
- Evaluations

PRIME Theory of Motivation

West, R., & Michie, S. (2020). A brief introduction to the COM-B model of behaviour and the PRIME theory of motivation. Qeios, 2. https://doi.org/10.32388/ww04e6.2

A brief introduction to the COM-B model of behaviour and the PRIME theory of motivation

Plans are the commitments, rules, and routines established to provide direction for behavioral change. Formation and recall are the first steps in in PRIME theory. Some examples include coping strategies, journaling, and mental to-do lists.

Planning in PRIME Theory

Responses are the outcomes generated by brain processes that create and compare potentially competing or reinforcing impulses and inhibitions. It is the end result of the PRIME interaction process.

Responses in PRIME Theory

Impulses are patterns of brain activity that coordinate and impel responses, while inhibitions are patterns of brain activity that work directly oppose these. Both patterns arise from learned or innate associations between stimuli and responses. Mindfulness, CBT, and other psychological interventions are helpful in reprogramming behaviors. 

Impulses and Inhibition in PRIME Theory

Motives are wants and needs that arise internally or externally. PRIME theory targets the management of momentary wants and assessing the appropriateness of their fulfillment in the context of planned lifestyle goals.

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