Example

Estimating the Demand Curve for Apple Cinnamon Cheerios

A real-world example of demand estimation is the demand curve for Apple Cinnamon Cheerios, a cereal introduced by General Mills in 1989. In 1996, economist Jerry Hausman estimated this curve by analyzing weekly sales data from various U.S. cities. His model showed how the quantity of cereal demanded in a typical city would vary with its price per pound. For instance, the analysis indicated that at a price of $3 per pound, a typical city would demand 25,000 pounds of the cereal.

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Updated 2026-05-02

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