Case Study

Explain why the research team's design is classified as non-experimental rather than experimental. In your explanation, detail what the researchers are doing with the variables and how this affects their ability to establish a cause-and-effect relationship.

Case context: A research team wants to investigate the relationship between driver distraction and road safety. They decide to obtain police reports from the past year to extract the number of traffic accidents where the driver was using a cell phone. They do not intervene or change how drivers behave, but simply compile the existing records to see if phone use correlates with accident severity.

Question: Explain why the research team's design is classified as non-experimental rather than experimental. In your explanation, detail what the researchers are doing with the variables and how this affects their ability to establish a cause-and-effect relationship.

Sample answer: The research team's study is non-experimental because they are merely recording naturally occurring data and not actively manipulating the independent variable (driver cell phone use) or randomly assigning drivers to conditions. Because there is no manipulation or experimental control, the team cannot rule out other confounding factors, meaning they cannot definitively conclude that cell phone use causes traffic accidents.

Key points:

  • Classifies the study as non-experimental due to the lack of active manipulation.
  • Contrasts recording naturally occurring data with manipulating driver behavior.
  • Explains that cause-and-effect (causal) relationships cannot be established without manipulation.

Rubric: The response should demonstrate comprehension by explaining that a non-experimental design records naturally occurring data without active manipulation of the independent variable. It must also articulate that this lack of manipulation directly prevents the establishment of a causal (cause-and-effect) relationship.

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Updated 2026-05-27

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Research Methods in Psychology - 4th American Edition @ KPU

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