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Case Study

Explain why the researcher's argument is incorrect using the concepts of equivalent groups and systematic pre-existing differences.

Case context: A researcher is conducting a between-subjects study on the effects of a new study strategy on exam performance. Rather than using a random process, the researcher allows participants to sign up for either the morning session (which will use the new strategy) or the evening session (which will use the standard strategy). The researcher argues that because all participants are college students, the groups will be highly similar.

Question: Explain why the researcher's argument is incorrect using the concepts of equivalent groups and systematic pre-existing differences.

Sample answer: The researcher's argument is incorrect because they did not use random assignment to allocate participants, which is necessary to create equivalent groups. By letting participants choose their session time, the resulting groups are likely to have systematic pre-existing differences (such as work schedules, morning alertness, or chronotype), meaning the groups cannot be expected to be highly similar or equivalent.

Key points:

  • Equivalent groups require random assignment to allocate participants.
  • Allowing self-selection based on session time introduces systematic pre-existing differences.
  • Without random assignment, groups cannot be assumed to be highly similar or equivalent.

Rubric: The response must explain that failing to use random assignment prevents the groups from being equivalent (2 points). It must identify that the self-selection method introduces systematic pre-existing differences (2 points) and explain that the groups are therefore not highly similar (1 point).

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Updated 2026-05-26

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Research Methods in Psychology - 4th American Edition @ KPU

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