Factors of team proactive performance

Self-managing teams

A marketing team is assigned the task of creating a social media campaign for a product launch next month. While conducting their research, they notice a growing negative sentiment online about a packaging material the company uses across many products, even though it hasn't affected sales yet. The team develops and presents a proposal to management for a new, sustainable packaging initiative that could be implemented over the next year. Which of the following best describes the team's action regarding the packaging proposal?