Multiple Choice

For years, a hat vendor has sold their hats at the stable market price of $20. Recently, due to a new fashion trend, they notice their entire daily inventory sells out within the first hour of opening. They overhear multiple customers expressing frustration that they can't get a hat and saying they would have paid more. Which of the following actions represents the most justified strategic response for the vendor, based on these observations?

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Updated 2025-07-28

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