This type of scale is efficient to understand the priority of certain features or services. For a Linear Numeric Scale, participants might rate all items as “important.” When using a Forced Ranking Scale, all items are presented at once, and participants need to go through each one and rank them instead of evaluating each one individually, so the difference could be more distinctive. “This process is easier with a drag-and-drop interface as in the MUIQ item below.” However, researchers should avoid presenting too many items. The author suggests listing fewer than 10 features, but if a product has more than 10 features, the researchers could ask the participants to only pick some of them, such as “picking the top five.”