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High-Imagery Words
High-imagery words are concrete words (e.g., 'car', 'dog', 'book') that are easier to recall because people can easily visualize them as mental pictures (images) in the mind. High-imagery words are encoded both visually and semantically (Paivio, 1986), which builds a stronger memory than words encoded through other single modalities.
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Example of High vs. Low-Imagery Words in Visual Encoding
Conceptual Peg Hypothesis
A researcher presents two lists of words to two separate groups of participants. Group A receives a list of words like 'chair', 'apple', and 'boat'. Group B receives a list of words like 'justice', 'hope', and 'logic'. After a short delay, both groups are asked to recall as many words as possible. Which group is likely to perform better, and what is the most probable reason for this outcome?
A student is participating in a memory experiment and is asked to memorize two lists of words. List 1 contains: 'justice', 'concept', 'belief', 'honesty'. List 2 contains: 'mountain', 'hammer', 'star', 'river'. Based on the principle of creating mental pictures to help store information, which list is the student likely to recall more effectively, and what is the best explanation for this outcome?
High-Imagery Words
Low-Imagery Words