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Multiple Choice

Imagine a city where two competing, incompatible ride-sharing apps exist: 'RideFast' and 'GoQuick'. GoQuick offers a more efficient algorithm, resulting in shorter wait times and lower fares for users. However, RideFast was the first to launch and captured a large majority of both drivers and riders early on. Now, new riders tend to choose RideFast because it has more available drivers, and new drivers sign up for RideFast because it has more potential riders. Despite GoQuick's superior technology, it struggles to gain market share. Which of the following best explains why the market remains dominated by the less efficient app?

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Updated 2025-10-01

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