Under the principle 'Innovation is the Cornerstone of Our Success,' P&G states that it places great value on big, new consumer innovations and that it challenges convention and reinvents the way it does business to better win in the marketplace.

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Procter & Gamble describes its Purpose, Values, and Principles as the foundation for P&G's unique culture. P&G states that its Purpose unifies employees in a common cause, its Values reflect the behaviors that shape how people work with each other and with partners, and its Principles articulate the company's approach to conducting work each day. P&G states that these elements have endured through more than 180 years of business growth and change and will continue to be passed down to future generations of P&G people.

Procter & Gamble's Stated Purpose, Values, and Principles

P&G public Purpose, Values and Principles page describing P&G's culture foundation, purpose, values, principles, integrity, leadership, ownership, trust, and respect. https://us.pg.com/policies-and-practices/purpose-values-and-principles/

P&G Purpose, Values and Principles

P&G's stated Purpose is to provide branded products and services of superior quality and value that improve the lives of the world's consumers, now and for generations to come. P&G states that this Purpose unifies employees in the common cause of improving more consumers' lives in small but meaningful ways each day and inspires P&G people to make positive contributions every day. P&G states that, as a result, consumers will reward the company with leadership sales, profit, and value creation that lets its people, shareholders, and the communities where it operates prosper.

Procter & Gamble's Stated Purpose

Under the Integrity value, P&G states that it always tries to do the right thing, that its people are honest and straightforward with each other, that it operates within the letter and spirit of the law, and that it upholds P&G's values and principles in every action and decision. P&G also states that its people are data-based and intellectually honest in advocating proposals, including recognizing risks.

Integrity as a Procter & Gamble Value

Under the Leadership value, P&G states that all of its people are leaders in their areas of responsibility with a deep commitment to delivering leadership results. P&G states that the company has a clear vision of where it is going, focuses its resources to achieve leadership objectives and strategies, and develops the capability to deliver its strategies and eliminate organizational barriers.

Leadership as a Procter & Gamble Value

Under the Ownership value, P&G states that its people accept personal accountability to meet business needs, improve systems, and help others improve their effectiveness. P&G states that everyone should act like an owner, treating the company's assets as their own and behaving with the company's long-term success in mind.

Ownership as a Procter & Gamble Value

Under the Passion for Winning value, P&G states that its people are determined to be the best at doing what matters most, that they have a healthy dissatisfaction with the status quo, and that they have a compelling desire to improve and to win in the marketplace.

Passion for Winning as a Procter & Gamble Value

Under the Trust value, P&G states that it respects its colleagues, customers, and consumers and treats them as it wants to be treated. P&G states that its people have confidence in each other's capabilities and intentions and that people work best when there is a foundation of trust.

Trust as a Procter & Gamble Value

Under the principle 'We Show Respect for All Individuals,' P&G states that all individuals can and want to contribute to their fullest potential, that the company inspires and enables people to achieve high expectations, standards, and challenging goals, and that it is honest with people about their performance.

Showing Respect for All Individuals as a Procter & Gamble Principle

Under the principle that the interests of the Company and the individual are inseparable, P&G states that doing what is right for the business with integrity will lead to mutual success for both the Company and the individual. P&G states that the quest for mutual success ties its people together and that the company encourages stock ownership and ownership behavior.

Inseparability of Company and Individual Interests as a Procter & Gamble Principle

Under the principle 'We Are Strategically Focused in Our Work,' P&G states that it operates against clearly articulated and aligned objectives and strategies, that its people only do work and only ask for work that adds value to the business, and that it simplifies, standardizes, and streamlines current work whenever possible.

Strategic Focus in Work as a Procter & Gamble Principle

Innovation as Cornerstone of Success as a Procter & Gamble Principle

Under the principle 'We Value Mastery,' P&G states that it is the responsibility of all individuals to continually develop themselves and others, and that the company encourages and expects outstanding technical mastery and executional excellence.

Valuing Mastery as a Procter & Gamble Principle

Under the principle 'We Seek to Be the Best,' P&G states that it strives to be the best in all areas of strategic importance to the Company, that it benchmarks its performance rigorously against the very best both internally and externally, and that it learns from both its successes and its failures.

Seeking to Be the Best as a Procter & Gamble Principle

Under the principle 'We Are Externally Focused,' P&G states that it develops a superior understanding of consumers and their needs, creates and delivers products, packaging, and concepts that build winning brand equities, and develops close, mutually productive relationships with its customers and suppliers. P&G also states that it is a good corporate citizen and that it incorporates sustainability into its products, packaging, and operations.

External Focus as a Procter & Gamble Principle

Under 'Mutual Interdependency is a Way of Life,' P&G states that it works together with confidence and trust across business units, functions, categories, and geographies.

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