Message exaggeration/understatement 

Message reversal

Types of Message Level Deception 

The way people can interpret the data wrongly through the visualization. 

New York University

Levels of Deceptive Visualization

A. V. Pandey K. Rall M. L. Satterthwaite O. Nov and E. Bertini "How deceptive are deceptive visualizations? an empirical analysis of common distortion techniques" Proceedings of the ACM Conference on Human Factors in Computing Systems pp. 1469-1478 201

How deceptive are deceptive visualizations? an empirical analysis of common distortion techniques

The way that the information or data is visualized through graphs in a manner which can lead people to read it in a wrong way. 

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