While the facts remain somewhat original, the extent to which two subjects in a piece of information differ from one another is dramatized. 

Message Level Deception Type: Exaggeration and Understatement


The facts remain original, and yet the visual through which the facts are presented is distorted

Message Level Deception Type: Message Reversal

Message exaggeration/understatement 

Message reversal

New York University

The way people can interpret the data wrongly through the visualization. 

Level of Deceptive Visualization: Message Level

A. V. Pandey K. Rall M. L. Satterthwaite O. Nov and E. Bertini "How deceptive are deceptive visualizations? an empirical analysis of common distortion techniques" Proceedings of the ACM Conference on Human Factors in Computing Systems pp. 1469-1478 201

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