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Loftus and Palmer Study on Perceived Speed

In a 1974 study by Loftus and Palmer, the perceived speed of two cars that have crashed into each other varied based on the questioner's verb. The data showed that the verb 'smashed' resulted in a perceived speed of about 41 mph. The estimated speeds for other verbs were about 39 mph for 'collided', about 37 mph for 'bumped', about 34 mph for 'hit', and about 32 mph for 'contacted'.

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Updated 2026-05-04

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