Study Design: Subjects were shown 6 of 12 headlines 4 times during a familiarization phase. Then, during a judgement phase, they were shown a mixture of previously seen and new headlines. They had to rate the headlines in a variety of criteria, including how unethical it would be to share the headlines, how likely they were to engage in social media behaviors like "liking", sharing, or posting negative comments, accuracy beliefs, and reading comprehension.

Results: The moral condemnation results supported the study’s hypothesis that people will rate headlines they have seen earlier as less unethical to publish as compared to those they had not seen previously. The intended social-media behaviors results showed people were significantly more likely to share or “like” a previously seen headline and were less likely to block or unfollow the person who posted the previously seen headline as opposed to new headlines. Additionally, the study’s findings argued that accuracy beliefs had no significant effects on the results of the participants’ moral judgements.