One potential explanation for the positive effects of ASMR- Social grooming
The pleasure responses elicited by grooming are due to the release of oxytocin and endorphins which can stimulate calmness and peacefulness in the individual being groomed. Many ASMR videos simulate haircuts and massages and it is possible that these social grooming experiences could induce a similar social-bonding response in the viewer thereby accounting for the relaxing and mood raising effects.
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The effects of Autonomous Sensory Meridian Response (ASMR) videos on arousal and mood in adults with and without depression and insomnia
The material used
Experience of ASMR
One potential explanation for the positive effects of ASMR- Social grooming
The extent to which the experience of ASMR improves mood and arousal in adults with insomnia or depressive symptoms (compared to Insomnia and Control Group)
ASMR Videos
The main effects of ASMR Videos