Respondents are asked to report everything they saw.

Whole report method

After viewing something, respondents are asked to report a portion of what was shown. They are only told what portion to report after the stimuli is gone.

Partial report method

The continued perception of visual stimuli after it is no longer there. An example is light trails from moving lights in the dark.

University of Michigan - Ann Arbor

The retention of sensory information for a very brief period of time. An initial stage of memory that holds information for seconds or fractions of seconds.

Sensory memory

Goldstein, E. B. (2014). Cognitive psychology: Connecting mind, research and everyday experience. Nelson Education.


Cognitive psychology: Connecting mind, research and everyday experience

Persistence of vision

Brief sensory memory involved in vision (when visual stimuli occur)

Iconic memory (visual icon)

Brief sensory memory involved in hearing (when auditory stimuli occur).

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