Essay

Policy Effectiveness for EV Transition

A government is considering two main strategies to accelerate the shift to an electric vehicle (EV) dominated transport system, starting from a point of very low EV market share. Strategy A focuses on large financial subsidies to make EVs cheaper than gasoline cars. Strategy B focuses on a nationwide public awareness campaign highlighting the environmental benefits of EVs. Critically evaluate which strategy is likely to be more effective at initiating the self-reinforcing cycle of EV adoption. Justify your answer by explaining the roles of both cost and non-cost factors in overcoming initial market inertia.

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Updated 2025-08-15

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