Case Study

Price, Quantity, and Surplus Division

A company produces a unique, differentiated product. The cost to produce one additional unit is constant at $20. The company decides to set the selling price at $60 per unit.

Based on the market demand schedule below, analyze the outcome of this pricing decision. Your analysis must identify and calculate:

  1. The quantity of units that will be sold.
  2. The total producer surplus.
  3. The total consumer surplus.

Demand Schedule:

  • The 10 consumers with the highest willingness to pay will buy at any price up to $80.
  • The next 10 consumers will buy at any price up to $70.
  • The next 10 consumers will buy at any price up to $60.

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Updated 2025-07-18

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