Relation

The Dual Role of Price in Determining Quantity and Surplus Division

In the context of a differentiated product market, the price set by a firm has two significant effects. Firstly, it determines the quantity of the product that will be sold, as it dictates which consumers will purchase the item based on their willingness to pay. Secondly, the price establishes how the total surplus from the transactions is divided between the producer (as producer surplus) and the consumers (as consumer surplus). [6]

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Updated 2026-05-02

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