Concept

Market Failure from Pricing Above Marginal Cost in Differentiated Product Markets

The pricing strategy of a firm with a differentiated product generally leads to market failure, resulting in a Pareto inefficient allocation. This occurs because the firm maximizes profit by setting a price higher than the marginal cost of production. Consequently, consumers who value the product more than its production cost but less than the selling price are excluded from the market, which means potential gains from trade are not realized.

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Updated 2026-05-02

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