Case Study

Production Decision for Maximum Social Welfare

A luxury car manufacturer is determining the optimal production quantity for a new model. The marginal cost to produce each additional car is constant at $14,400. Market research indicates that for the 63rd car, a consumer is willing to pay $14,800. For the 64th car, the willingness to pay is exactly $14,400. For the 65th car, the willingness to pay drops to $14,000. To maximize the total gains from trade (the sum of benefits to both consumers and the producer), what is the maximum number of cars the company should produce? Justify your reasoning.

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Updated 2025-08-27

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