Essay

Profit Motive vs. Social Surplus

A car manufacturer with a downward-sloping demand curve has a constant marginal cost of $14,400 per car. The company finds that producing 32 cars maximizes its own profit. However, an economic analysis reveals that the total gains from trade for society (the sum of consumer and producer surplus) would be maximized if 64 cars were produced. Analyze why the profit-maximizing quantity is lower than the quantity that maximizes total social gains. In your explanation, address the different considerations that guide the firm's production decision versus the socially optimal production level.

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Updated 2025-08-27

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