Example

Profit Calculation for Cereal (P=$4, Q=50,000)

For a cereal with a constant unit cost of $2, the total profit can be calculated using the formula Profit=(P2)×QProfit = (P - 2) \times Q. For instance, if the company sells 50,000 pounds (QQ) at a price (PP) of $4 per pound, the total profit is:

Profit=(42)×50,000=100,000Profit = (4 - 2) \times 50,000 = 100,000

This specific price-quantity combination yields a total profit of $100,000 and lies on the $100,000 isoprofit curve.

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Updated 2026-06-24

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