"Minimize disruption and provide a consistent experience: throughout services, over time, and across agencies, platforms, and devices. Consistency is not necessarily conformity. Agencies, sites, and services may have different audiences, missions, and goals — and the way we implement our solutions may differ — but we promote continuity by starting from shared solutions and values. Strive to build user-centered solutions that address the whole experience, not just a user’s specific task, but the context of their journey."