Essay

Relevance of Firm Boundary Theory in the Digital Age

A foundational economic principle suggests that a company's decision to either produce a good or service internally ('make') or purchase it from an external market ('buy') is determined by comparing the costs associated with each option. Critically evaluate the applicability of this 'make-or-buy' framework to modern digital platform businesses (e.g., ride-sharing or food delivery apps). Does this model fully capture the strategic decisions of such companies, or are there new, significant factors it overlooks? Justify your assessment.

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Updated 2025-08-07

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