1.  Targeted online actions of conservative and far-right actors and sites who spread hate and disinformation 
2. Targeted corporate actors in ways which results could be publicly seen 
3. Leverage emotions, feelings of unjust and harm perpetrated by the Trump administration 

Albion College

Digitally native activism is activism that is organized and coordinated fully online. Most fully online movements are short-lived either because attention dies down or the attention garnered created a want/need for a physical response like a protest/rally.   

Digitally Native Activism

Li Y, Bernard J-G, Luczak-Roesch M. Beyond Clicktivism: What Makes Digitally Native Activism Effective? An Exploration of the Sleeping Giants Movement. Social Media + Society. July 2021. doi:10.1177/20563051211035357

Beyond Clicktivism: What Makes Digitally Native Activism Effective? An Exploration of the Sleeping Giants Movement

Researchers believe that the Sleeping Giants Movement (SG) is one of the only online movements that has successfully made a real-life change. SG targeted companies whose ads were on Breitbart and other far-right websites. SG also commented on policies of the Trump administration. 

Sleeping Giants Movement: Digitally Native Activism 

1. Opportunity Structures 
2. Mobilizing Structures
    - Participation Levels
    - Contentious Activity
    - Organizational Issues
3. Framing Tasks


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