Opportunity Structures are exogenous or external factors and events that create favorable conditions that create a drive for collective actions 
   - Change in leadership
        - Political
        - Cultural
   - Economic Changes
   - Cultural and institutional changes can act as catalysts 

Opportunity Structures: Digitally Native Activism 

Mobilizing Structures are online mechanisms that are used to support the social movement. Enables participation, coordination of work, and leadership roles.

1. Participation Levels
   - Online participation is easier and cheaper
2. Contentious Activity
   - How individuals contribute to the movement
   - Watchdog activity
   - Reporting 
3. Organizational Issues
   - Leadership: Whose in charge
          - who creates tasks
   - Anonymity
   - Easier for outsiders/targets to watch/comment on activity

Mobilizing Structures: Digitally Native Activism

Framing Tasks are the persuasive and confrontational stances of the movement.

- Analyzing reality of "bad" situation/event and bring attention to the issue by constructing a basic understanding of what's wrong and how to fix it


Framing Tasks: Digitally Native Activism 

1. Opportunity Structures 
2. Mobilizing Structures
    - Participation Levels
    - Contentious Activity
    - Organizational Issues
3. Framing Tasks


Albion College

Digitally native activism is activism that is organized and coordinated fully online. Most fully online movements are short-lived either because attention dies down or the attention garnered created a want/need for a physical response like a protest/rally.   

Digitally Native Activism

Li Y, Bernard J-G, Luczak-Roesch M. Beyond Clicktivism: What Makes Digitally Native Activism Effective? An Exploration of the Sleeping Giants Movement. Social Media + Society. July 2021. doi:10.1177/20563051211035357

Beyond Clicktivism: What Makes Digitally Native Activism Effective? An Exploration of the Sleeping Giants Movement

Researchers believe that the Sleeping Giants Movement (SG) is one of the only online movements that has successfully made a real-life change. SG targeted companies whose ads were on Breitbart and other far-right websites. SG also commented on policies of the Trump administration. 

Sleeping Giants Movement: Digitally Native Activism 

Three Main Dimensions Used to Examine Digitally Native Activism

1.  Targeted online actions of conservative and far-right actors and sites who spread hate and disinformation 
2. Targeted corporate actors in ways which results could be publicly seen 
3. Leverage emotions, feelings of unjust and harm perpetrated by the Trump administration 

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