Strategic Launch Decision
Two software companies, Innovate Inc. and FutureSoft, are deciding on their launch schedule for a new product. The table below shows the potential market share points they can capture based on their choices. The first number in each cell is Innovate Inc.'s market share, and the second is FutureSoft's.
| FutureSoft | |||
| Early Launch | Standard Launch | ||
| Innovate Inc. | Early Launch | (40, 45) | (60, 35) |
| Standard Launch | (30, 55) | (50, 50) | |
Assume Innovate Inc. commits to an 'Early Launch'. Identify FutureSoft's best response and briefly explain your reasoning based on the potential outcomes for FutureSoft.
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