Definition

Substitution Effect

The substitution effect describes how a consumer's choice is altered by a change in the relative prices of goods. When the price of one good rises relative to another—for example, when a wage increase raises the opportunity cost of free time—the consumer is incentivized to substitute away from the more expensive good. More formally, the substitution effect measures the change in choice (e.g., of free time) due to a price change, while holding the level of utility constant. This isolates the effect of the change in relative cost from the effect of the change in overall purchasing power, which is known as the income effect.

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Updated 2026-05-02

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