Definition

Tangency Condition for Profit Maximization

A firm's profit is maximized at the point of tangency between its demand curve and the highest attainable isoprofit curve. This condition implies that the slope of the demand curve is equal to the slope of the isoprofit curve. This equality represents the point where the two critical trade-offs are balanced: the trade-off between price and quantity imposed by the market (demand curve) and the trade-off the firm is willing to make to maintain a constant profit level (isoprofit curve).

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Updated 2026-05-02

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