Comparison

Equivalence of the MR=MC and Isoprofit Tangency Methods for Profit Maximization

A firm can determine its profit-maximizing output and price using two distinct graphical methods that yield the same result. The first method identifies the point where the marginal revenue curve intersects the marginal cost curve (MR = MC). The second method finds the point of tangency between the firm's demand curve and its highest attainable isoprofit curve. Both approaches converge on the identical optimal price and quantity combination.

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Updated 2026-05-02

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