Case Study

The 'CityHealth' Insurance Plan Dilemma

The 'CityHealth' insurance company launches a new health plan in a large city. To set a fair price, they calculate the average annual healthcare cost for a typical resident and set their premium slightly above that average to ensure profitability. The plan is offered to all residents at this single price, and the company is not allowed to ask applicants about their personal health history. After one year, CityHealth finds that its medical payouts per person are 40% higher than the city-wide average they initially calculated, resulting in a significant financial loss. Analyze this situation to explain the most likely economic reason for this discrepancy. What specific behaviors by different groups of potential customers led to this outcome?

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Updated 2025-08-23

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