Concept

The Demand Curve and Feasible Frontier for a Price-Taking Firm

For a price-taking firm, the quantity it can sell is determined not by the overall market demand curve, but by the price set by its competitors. This results in the firm facing a perfectly elastic (horizontal) demand curve at the prevailing market price (P*). This horizontal line also functions as the firm's feasible frontier, representing the boundary of its possible price and quantity combinations. If the firm attempts to charge a price higher than P*, its demand will drop to zero. However, at or below the market price, it can sell any quantity it is able to produce.

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Updated 2026-05-02

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