Fill in the Blank

The following game table shows the potential market share percentage gain for two software companies, 'CodeCorp' and 'DataDrive', based on their chosen marketing campaign. Outcomes are listed as (CodeCorp's gain, DataDrive's gain).

DataDrive: Social MediaDataDrive: TV Ads
CodeCorp: Social Media(4, 3)(2, 6)
CodeCorp: TV Ads(7, 1)(1, 2)

The difference in combined market share gain between the best possible collective outcome and the worst possible collective outcome for the two companies is ____%.

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Updated 2025-07-20

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