Essay

Modifying Strategic Incentives in a Payoff Matrix

The following payoff matrix shows the monthly profits (in thousands of dollars) for two businesses, Firm A and Firm B, based on their advertising spending. The payoffs are listed as (Firm A's profit, Firm B's profit).

Firm B: High Ad SpendFirm B: Low Ad Spend
Firm A: High Ad Spend(100, 100)(200, 70)
Firm A: Low Ad Spend(70, 200)(150, 150)

The outcome (Low Ad Spend, Low Ad Spend) results in the highest combined profit for the two firms. However, each firm has an individual incentive to choose 'High Ad Spend' if they expect the other to choose 'Low Ad Spend'.

Propose a change to one single payoff value in the table that would reduce a firm's incentive to deviate from the (Low Ad Spend, Low Ad Spend) outcome. Explain your reasoning.

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Updated 2025-07-20

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