Theory

The Market for Lemons

The 'Market for Lemons' is a concept introduced by George Akerlof to describe a market where asymmetric information between buyers and sellers leads to a degradation in the quality of goods sold. In this market, sellers have more information about the quality of a product (like a used car) than buyers do. Fearing they will overpay for a low-quality item (a 'lemon'), buyers are only willing to pay an average price, which discourages sellers of high-quality items ('peaches') from participating in the market. This can lead to a market collapse where only lemons are traded.

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Updated 2025-08-21

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