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The payoff matrix below shows the profits for two competing companies, QuickFix and ReliableRepairs, based on their bidding strategies. The profits are listed as (QuickFix Profit, ReliableRepairs Profit) in thousands of dollars.

ReliableRepairs: LowReliableRepairs: High
QuickFix: Low(50, 50)(90, 30)
QuickFix: High(20, 80)(60, 60)

If QuickFix knows that ReliableRepairs will bid 'High', QuickFix can increase its profit by $____ thousand by choosing its best response compared to its alternative option.

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Updated 2025-08-11

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