Case Study

The Photographer's Dilemma

A photographer runs their own business out of a studio they own. In the past year, they generated $70,000 in revenue. Their direct business expenses for materials, utilities, and marketing were $30,000. If they had not used the studio for their business, they could have rented it out to another artist for $24,000 for the year. To run the business, they also turned down a full-time job offer as a corporate photographer that paid an annual salary of $55,000. Based on a comprehensive cost analysis that considers all foregone opportunities, should the photographer consider their business to be financially successful? Justify your answer by calculating and comparing the results from both a simple bookkeeping perspective and a broader choice-based perspective.

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Updated 2025-08-09

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